Mail in the Box and More!
A Public Relations Checklist
Public relations certainly includes
traditional strategies such as brochures, newspaper articles, and letters of
welcome to new people in the neighborhood. But those are only a beginning. Use
the following checklist with your church board, evangelism committee, or
hospitality task force as a discussion-starter. Put a check mark by each of the
following if your church already does it; place a plus sign if the item is
something your church might try!
___ When your church sends people
or money to help a mission project in your community or on the other side of the
world, do news releases explaining what has been done and why.
___ Offer training each year to
help greeters and ushers be better
prepared to welcome and assist those who visit.
___ Offer members, visitors, and
the general public the opportunity to receive a "Cyber
Devotional" once a week by e-mail to their homes.
___ Send a monthly
newspaper with articles about your church and about the faith to homes
in selected neighborhoods.
___ Use "Targeted Delivery
Service" through your local newspaper to get fliers and program information
to selected residential areas at a very low price. These are packs of
information delivered separately from the newspaper and are available in many
communities.
___ Link from your church’s website
to many others which will provide information about your denomination and about
other services of interest to people.
___ Have a person in your church
who develops relationships with the news media and learns how to write news
releases which will be positively received.
___ Work with your youth group to
develop a weekly program on a local
cable channel. Some channels will let you use their equipment!
For ideas on helping your congregation
increase its hospitality and public relations skills, read the New Life Ministries report
Hospitality and Public Relations and see a list of
web-based
resources on hospitality and public
relations.
You are free to reproduce this checklist for use in your own
congregation. Thank you for giving credit to New Life Ministries, www.NewLifeMinistries-NLM.org
See other
self-assessment tools.
