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The Cyber Church:
Electronic Tools and Ministry

A New Life Ministries Report
by Steve Clapp and Kristen Leverton Helbert

Can the Internet Hurt the Church?

Some people fear that the church will be negatively impacted as people substitute the electronic community of e-mail and the Internet for the deeper community of the body of Christ.  One prominent researcher has predicted that the Internet will become the primary competition with the church over the next decade.  That prediction, however, does not seem founded on a lot of evidence.

People who have discovered true community in the church are not going to give that up for electronic community.  Some people who are not actively involved in a congregation (or who have been involved and been disappointed) may find that e-mail, electronic chat rooms, and other Internet connections provide a measure of community.  We are challenged as individual Christians and as congregations to find effective ways to bring people into meaningful relationships with the body of Christ.

Internet connections and the experiments at creating Internet congregations are not going to be serious competition for the church unless we fail as Christians to display the kind of hospitality which the Bible commands and for which people are hungry.  The Internet and other aspects of our electronic age can be valuable tools for ministry.  In this New Life Ministries Report, we are exploring a few of the possibilities.

E-Mail Strategies

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Produce a weekly Cyber-Vitamin for the church.  That’s the name some pastors and congregations have given to weekly devotional messages distributed by e-mail.  It’s relatively easy for a church office to send a devotional to a huge e-mail list, and there’s no cost for postage or paper!  Some campus ministries have found this especially effective and have had the devotions requested by hundreds and even thousands of students.  One study of e-mail devotional programs offered by campus ministries found that the most successful ones were relatively short, quick to read, and clearly relate the Gospel to issues of daily life.  If members like an e-mail devotion and share it with their friends, it can even become a form of evangelism for the church.

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Some churches send board and committee minutes and meeting announcements by e-mail to those who are online, thus saving paper and postage costs.  Printed copies still need to be provided for those who do not have access to e-mail.

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E-mail can be a great way to help college students and others who live away from the community much of the year stay connected with the congregation.  E-mail devotions, church announcements and other information can be quickly and inexpensively shared.

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A growing number of congregations are using e-mail as a way to share prayer requests.  Telephone prayer chains have been used for years and can be very meaningful, but information sometimes changes as it passes from one person to another, and other factors sometimes keep requests from being passed quickly along the prayer chain.  When e-mail is used, everyone receives the same information almost immediately.  At the same time, it is important to maintain a regular prayer chain for persons who do not have access to e-mail or who are not accustomed to checking it on a daily basis.

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Some pastors and church members find that e-mail is a meaningful way to share their concern with others.  E-mail can be sent at five o’clock in the morning or eleven o’clock at night without worrying about waking someone.  Sending an e-mail is a simple way to let someone know that he or she is in your prayers.

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Some small task forces and committees in the church may exchange e-mails to make decision between meetings.  For example, the evangelism chairperson in one congregation sent the members of her committee an e-mail describing an opportunity to be listed in a local church directory that would be given to people moving into the community.  She recommended that their church be listed and asked the committee members to share their opinions.  She received responses from all the members within a single evening.  No one had to  attend a meeting!

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Some congregations have started using e-mail as an alternative to the monthly newsletter for persons who have access.  There are savings in paper and postage as a result. 

Can a Website Draw New Members?

In some instances, yes.  People who are searching for a new church home and who have Internet access may well search for information on local congregations.  We may come to a point in time when many people who move into a community will use the Internet to search for a church much as they use the yellow pages today.

Most people who visit a church, however, do not do it because of the yellow pages advertisement – and the same will be true for the Internet.  Most people who visit a church (between 67% and 75% depending on the study) do so because a friend, relative, neighbor, or coworker invited them.  That is not likely to change.

A congregational website is a great place for pictures of your church and its staff, links to denominational agencies, and information on congregational programs.  Some pastors also post sermon texts on the website.

More about Websites

A growing number of congregations already have websites.  If your church does not, here are three options for producing one:

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There is an online service for churches called forMinistry.com, formerly known as Houses of Worship.  This service provides every church in North America with a free, editable, starter website, gathered into a comprehensive searchable database.

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Some denominations have a department or a group of volunteers who will help congregations set up their own websites.  Check with your denominational offices about available help.

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Some congregations have members who can set up a site from scratch, and the number of people capable of doing so continues to grow.  Simply be cautious that your church’s website is not the first experience a volunteer has in web design.  Should the site prove inadequate, it may be very awkward to get it replaced once a member has contributed substantial volunteer time.

Consider including in your website:

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News about outreach ministries and mission opportunities for which volunteers are needed.

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Human interest stories about people in the congregation, perhaps including photographs.

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A searchable database of recipes created by members of the church.

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Information about the history of the congregation. 

Here are four websites you can visit to get an idea of what you might create (addresses current at the time of publication):

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Oakland Church of the Brethren located in Bradford, Ohio -  www.oaklandchurch.org

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Perkasie Mennonite Church located in Perkasie, Pennsylvania -  www.perkmenno.com

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St. Paul’s United Church of Christ located in Chicago, Illinois -  www.stpauluccchicago.org

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First Presbyterian Church of Edmond located in Edmond, Oklahoma -  www.fpcedmond.org

Additional Suggestions

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Provide a cell phone for the pastor(s) of your church.  Currently only about 10% of pastors have a cell phone provided by the congregation, but it’s a great tool for ministry.  Cell phones make it easy for the church office to reach the pastor in emergencies and make it convenient for the pastor to return calls without being tied to the office.

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Consider a laptop computer for the pastor.  That way work  which is begun in the church office can be continued in the parsonage study.  Don’t force the pastor to spend time in the church office when he or she can be at home, available to his or her family.

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Consider making a video about your congregation to give to visitors.  With almost all households having VCRs now, it’s a great way to provide an overview of the church.  Provide information on your church’s mission, faith statement, history, range of services and programs, and interviews with staff and members.  Ten to fifteen minutes is an appropriate length.

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Consider a projection system for your sanctuary, making it possible to use PowerPoint™ as part of sermon presentations, to share announcements and praise songs, and even to share short clips from motion pictures.  This should not, however, be a quick decision.  It’s important to have the right projector system and the right screen.  It’s also important to locate the screen in such a way that it does not harm the atmosphere of the sanctuary.  It’s easy to make mistakes here.  For example, text on a large screen from a low-powered projector can be more difficult to read than on a smaller screen with the same projector.  Many pastors receive Your Church magazine and know that it has many articles on technology.  But be careful – the articles tend to be written by persons whose companies advertise in the magazine!

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Consider the possibility of a local cable television program sponsored by your church.  Some local cable stations have open programming slots and will even let you use their equipment and facilities for taping.  But be sure to do a professional job – or no one will watch!

Resources

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For more ways in which technology can be used as part of your church’s outreach, see the Public Relations Kit which is available from New Life Ministries. 

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For more about the role of hospitality, see Widening the Welcome of Your Church, The First Thirty Seconds, and Hospitality: Life in a Time of Fear.  Those publications are all available from New Life Ministries.  New Life Ministries can also help your congregation host a workshop on  hospitality. 

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Your Church magazine is available free of charge to pastors when sent to the church address; write to Your Church, P.O. Box 327, Addison, Illinois 60101.

To purchase any of the New Life Ministries products above, go to our online order form or call us toll-free at 1-800-774-3360.  

And remember, you can contact New Life Ministries without cost or obligation to talk about the specific needs of your congregation.

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This report is published by New Life Ministries, a nonprofit corporation, and is mailed without charge to clients and friends  Our partner organization, Christian Community, provides much of the content for this publication.  Persons receiving this publication may reproduce the contents in local church and regional judicatory bulletins and newsletters.  Please request permission for other reproduction from:

New Life Ministries, 6404 S Calhoun St, Fort Wayne, IN 46807
Phone: 1-800-774-3360 • E-mail:
NLMServiceCenter@aol.com
Internet: www.NewLifeMinistries-NLM.org

Other New Life Ministries ReportsOther Online Resources

The Cyber Church • New Life Ministries Report • © 2002

 

 2000-2008 New Life Ministries (www.NewLifeMinistries-NLM.org). All Rights Reserved.
(see information on our copyright policy)

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